The Making of Making (by nikebetterworld)
Be a catalyst of progress.
(Source: vimeo.com)
Loving all the new alternate reality gaming marketing approach for Ridley Scott’s new Prometheus movie. You can register and login to get access to interesting content. The site even includes a fake TED Talk from 2023.
Makes me nostalgic for all the greatest hits: AI, Blair Witch, LOST…
Kanye West - Way too cold
“Mark Sundeen, the author of book, ‘The Man Who Quit Money’ is a soulful journey into the spirit of Daniel Suelo. Suelo, gave up on money in 2000. He walked into a phone booth, pulled out 30 dollars and left it. Twelve years later, Suelo still does not have a personal i.d. bank accounts, a modern home, does not take money, or live off of federal welfare. Suelo, lives in caves in the canyon lands outside of Moab, UT. Suelo, harvests wild foods, eats roadkill, and dumpster dives. Suelo, is not an isolationist, he still is very active in the Moab community SE Utah politics and he is an active blogger…
(via LikeCool)
Find meaning in your life, in whatever form it may take.
Rihanna & Calvin Harris “We Found Love” cover
by The Mad Violinist & Symphony Crack
Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.
When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the weight, the more minutes are added — and everyone can enjoy a poo-free park. In an age when people are probably more interested in staring at their smartphone than watching what their dog is doing, it’s a smart idea. What’s to stop pedestrians from tossing not just poop, but other waste that they wouldn’t mind parting with? Nothing, says the agency, but that would just help keep the streets even cleaner. To help consumers focus on the poop, however, hostesses manned each of the bins during the day, passing out bags for doggie droppings.
And for those of you that weren’t a fan of Homeless Hotspots, here’s a Wi-Fi providing alternative that is much less polarizing.
(via Terra: Poo WiFi - Interactive (video) - Creativity Online)
Here’s a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified. You can click on them, and it takes you to a page where you can order them. We can probably agree that this may not be the most practical way to browse merchandise, but it fits so well with the brand that it’s undeniably charming—a wonderful big/little idea. It’s actually reminiscent of the BMW banner ad we wrote about last year, which was18,000 pixels long … and not a bad read at all.
(via Ikea Squeezes 2,800 Products Inside Single Web Banner Ad | Adweek)
Smart interactive.
Perspective.
(Source: overonehundred, via thesmarmybum)
