Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012 to document the birth of over 100 new digital startups.
Their goal was to identify key trends and insights in and around digital invention and share them with the agency, our clients, and all of you.
Following the conference, the team monitored each startups’ social mentions and press, catalogued their feature set, user base, and underlying social technologies.
Their research resulted in a 12-page report, free to download, that hits at key opportunities that marketers should be focused on in the year ahead.
It’s a smart and quick read. Hopefully, it will spark some new ideas for you or your business. Thanks to @bud_caddell, our VP of Invention Strategy, and his team for their work on it.
If you have questions or would like to talk to us about how we can put some of these insights to work for you, don’t hesitate tocontact us.
Get it here: http://scr.bi/J3po05
I need to start brainstorming on my brilliant start-up for 2013.



